The market is not the only thing that has changed, so has your relationship with your clientele. If you wish to attract new customers and expand present relationships, then you want a new approach to selling and a new sales funnel. Traditional sales Techniques and the standard sales funnel were the ideal tools once the market was hot, the selling cycle was brief, and you had more control and influence over the buyer. But let his face it, the market has shifted. Greater competition, globalization and progress in technology have put the consumer in control. They determine where, when, and how they will buy. Trust and value have been the new return on investment ROI making what we sell a commodity but HOW we market it our competitive advantage


The sales cycle is much longer now than it was. In an economy where value and trust are the ROI, sales cycles naturally lengthen as we must build confidence and set value before we could even begin to sell. That takes times. Clients will purchase our services as soon as they trust us, and they will purchase our products when they know the value for their business. In an overcrowded Market customers are overwhelmed with choice. I actually believe they are searching for reasons to reject us and restrict their field of alternatives. Sales people and marketing gurus are inundating them with messages and opportunity of what, where and who to buy services and products from. If you wish to continue to your customer, then you have got to comprehend the actual selling begins once you have closed the initial sale. Developing a sales funnel or revenue cycle which appears much more like a martini glass then a funnel.

Let us take a look. To establish trust you need to spend a whole lot of time at the peak of this funnel. Target the ideal client and start to invest in a relationship. Build the confidence and watch them slowly move into the top of your funnel x roi reviews. During this phase you are going to greatly invest in them. Creating relationships and establishing trust takes time, so expect this stage to proceed slowly and understand you are not in control of when the customer is ready to purchase. They will move through your funnel at their own pace and just when they are ready. The further you push the more likely you are to eliminate the customer to a competitor. That is the reason it is crucial to overfill your sales funnel. As soon as you have targeted the perfect customer and established your prospect list, then overfill your funnel with your target client. Overfilling ensures you have sufficient volume providing you with the patience to permit earnings to close on the customers schedule not yours.